4. McClure Books (24 points) Dan McClure owns a thriving independent bookstore in artsy New Hope, Pennsylvania. He must decide how many copies to order of a new book, Power and Self-Destruction, an expone on a famous politician's lurid affairs, Interest in the book will in intense at first and then finale quickly as attention turns to other celebrities. The book's retail price is $25 and the wholesale normal distribution with mean 300 and standard deviation 100. price paid to the publisher is $10. Dan believes his demand forecast can be represented by a 1 rennint Should Tan ander more than 300 copies or no more than 300 copies to maximize Assume that the publisher is willing to buy back the retailer's leftover copies at a full refund, but McClure Books incurs $5 in shipping and handling costs for each book returned to the publisher. e) (4 points) Under this contract, should Dan increase or reduce the order from the publisher? And why? (Please answer the question without using calculation) d) (6 points) It turns out that this type of buyback contract has been prevalent in the publishing industry for decades. What is the incentive for the publisher to sign such a contract with retailers? Would it a win-win situation for both parties