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4) Perceptual mapping is used by brands to examine the positioning of brands. A perceptual map is a visual representation of the perceptions of customers

4) Perceptual mapping is used by brands to examine the positioning of brands. A perceptual map is a visual representation of the perceptions of customers or potential customers about specific attributes of an organization, brand, product, service, or idea. Describe the suitable dimensions you would use to create perceptual map for: a) Life Insurance b) Gaming products/ Video games

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