4. Please view/listen to this lecture by "The Beer Professor", the first twenty-five minutes or so. (a) Please state In a few sentences what is the essential message of the Professor's slide on "The American Brewing Industry, 1873 - 2018". (b) As a serious student of MGMT 702 Crafting and Executing Strategy, please provide your honest opinion on whether the writers of the case material should have Included the videotaped lecture by The Beer Professor as part of the case material. The link to the lecture Is Indicated below. (6 marks) https://www.youtube.com/watch?v=kGUwrp-wQfA&t-1695s