$4$ Ps of Marketing

This activity is important because marketing managers use the controllable marketing mix factors known as the $4$Ps to create value. The marketing mix factors which include product, price, promotion, and place $($distribution$)$ are the tools the marketing manager uses to develop a marketing program to reach consumers.

The goal of this exercise is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place $($distribution$).$

Roll over each item and read the statement. Then, classify the item as an example of product, price, promotion, or place $($distribution$)$ by placing it under the correct category.

Flyer

Home party

New app

Tuition

Website

Valet parking

Magazine advertisement

Republican candidate

Coca$-$Cola vending machine

Target