4. What characteristic is not based on Traditional marketing? a. One-to-many b. Mass c. Inbound 5. What characteristic is NOT found in Digital Marketing? Choose TWO of the following: a Outbound b. One-to-one c. Active audience 6. Which digital tactic best describes the PPC digital Channel? Choose TWO of the following: a. Drives interested audiences to a website landing page b. Increases visibility and scarchability of online assets c. Improves brand personality and likability 7. Your prospect is aware they have a problem and have identified potential solutions for it. They are now at the stage where they are evaluating their options. What stage of the Buyer's Journey is your prospect at? a. Awareness b. Conversion c. Consideration 8. Identifying marketing opportunities, developing and testing creative concepts, creating a media strategy, and setting a budget and approval are all activities involved in which marketing function? a. Analysis and Optimization b. Planning c. Awareness 9. What are the main benefits of a 360-degree campaign? Choose TWO of the following: a. Only covers traditional Marketing b. Covers the entire buying cycle c. Optimizes for scale and balance 10. A person reads an article about the effects of sun damage on skin and searches Google for the best way to protect their skin. They discover your company blog about the "Top ten ways to protect skin in the sun" What marketing function and stage in the Buyer's Journey are aligned in this scenario? Choose TWO of the following: a. Conversion function + Awareness stage b. Awareness function+the Awareness stage c. Analyze