$4$ You are planning to buy a new car so you visit Edmunds $(\frac{?}{{?}_{\frac{?}{?}}}$

www$.$edmunds.com$).$ Based on your experience visiting that site, do you think you will enjoy more or less control in negotiating with the dealer when you actually purchase your vehicle?

$5$ Visit the website for your university or college. Based on your visit, would you conclude that the site is a transactional site or a promotional site? Why? How would you rate the site in terms of the seven website design elements that affect customer