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4. Your marathon budget is dependent on having 75 percent of the revenues derived from sponsorships. The presenting sponsor, which was to provide 50 percent
4. Your marathon budget is dependent on having 75 percent of the revenues derived from sponsorships. The presenting sponsor, which was to provide 50 percent of total sponsor revenues, has filed for bankruptcy and will default on its final payment. How will the organizer continue to pay the bills? What steps might have been taken during the event planning process to avoid this crisis?
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