Decision Point: Choosing Your Investment Strategy

Now you must make a recommendation to Yellow for an investment strategy to pursue for the ShipShape product.

After reviewing your research, your team agrees that a market penetration strategy would be best for the ShipShape. Given the strategy your team has chosen, which of the following should you recommend to Yellow?

Select an option from the choices below and click Submit.

Start selling the ShipShape using an online direct$-$from$-$manufacturer channel.

Add mp$3$ capabilities so users can listen to music from their Shipshape. Call it the ShipShape$2.$

Launch an ad campaign for the ShipShape that shows baby boomers using the product to monitor weight loss activities.

Develop a new product that features a dehydration detection system. Serious athletes would be interested in this new item.