40 In the film "the Colonel Comes to Japan" the relationship between KFc USA and Mitsubishiin Japan is a joint venture. False With the current emphasis on development, pricing, branding, and promotion, the product major concern of marketing. physical of materials and goods is no a False marketing involves having a salesperson visit the customers home or place of business True False 43. Brand refers to the loyalty, perceived quality, and emotions people associate wit given brand name. equity B, identification C. positioning ownership