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4.1, including the following spreadsheet showing its formulation and optimal solution. Exposures per Ad Ad Budget Planning Budget Number of Ads Max TV Spots
4.1, including the following spreadsheet showing its formulation and optimal solution. Exposures per Ad Ad Budget Planning Budget Number of Ads Max TV Spots Adjustable Cells Cell Name TV Spots 1,300,000 $C$13 $D$13 $E$13 Constraints Consider the Super Grain Corp. case study as presented in Section $300,000.00 $90,000.00 TV Spots 0
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a The total number of expected exposures could be increased by 3000 for each additional 1000 added t...
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Introduction To Management Science A Modeling And Cases Studies Approach With Spreadsheets
Authors: Frederick S. Hillier, Mark S. Hillier
5th Edition
978-0077825560, 78024064, 9780077498948, 007782556X, 77498941, 978-0078024061
