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4.2. In Evaluating and Selecting the Market Segments, the organisation must look at two factors. Explain these 2 factors and list the 3 of the
4.2. In Evaluating and Selecting the Market Segments, the organisation must look at two factors. Explain these 2 factors and list the 3 of the 4 main segments
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Fundamentals of Management
Authors: Stephen P. Robbins, David A. DeCenzo
8th Canadian edition
133856747, 978-0133856743, 978-0134283593
