4:42 9 a elearning.kbs.edu.au KAPLAN BUSINESS SCHOOL AUSTRALIA 28 of 40 Small Group Discussion . What does British preacher Charles Spurgeon mean when he says: A lie can travel half way around the world while the truth is putting on its shoes. Image Source: BrainyQuotes.com KAPLAN BUSINESS SCHOOL AUSTRALIA Small Group Challenge Silicon Valley, USA 2008 Apple Inc. has a problem. A business journalist contacts the company's media centre to obtain an update on Steve Jobs's medical condition. The journalist explains that a website hosted by CNN called iReport that allows members of the public to post news stories has posted a report that Steve Jobs has been rushed to the ER after suffering a severe heart attack. The news of Steve's hospitalisation is spreading rapidly via Twitter and other social media. The report, posted by a teenager, is untrue. Katie Cotton, Vice President of Worldwide Communications for Apple, immediately issues a media release denying the false rumours. But by this time Apple's share price has already fallen 10% losing $4.8 billion. In groups, think up a strategy Apple Inc. could implement to manage rumours that could distort its share price. Source: https://arstechnica.com/gadgets/2008/10/sec-investigating-last-weeks-steve-jobs-heart- attack-rumor/ KAPLAN BUSINESS SCHOOL AUSTRALIA Open in... + :)