Question
4.All data from social networks and digital interfaces can be centralized in CRM so that AI (Artificial Intelligence) can interpret them and redirect them to
4.All data from social networks and digital interfaces can be centralized in CRM so that AI (Artificial Intelligence) can interpret them and redirect them to provide 360-degree view of customer. Social CRM is the new addition to 3 (Three) main perspectives on CRM.
a. Describe all 4 perspectives in your own words.
b. What is Myer's Social media strategy in their Social CRM approach (Hint: Specify what social medial tools minimum 4)
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
