4.Overall Budget /10 . A) Provide general itemized overall budget (specific campaigns, digital ads, SEO, freelancers, events etc.) . Organize by activity types 5.Advertising Chart /15 . Show with your chart where you will advertise by platform . Provide cost of each ad type . Provide estimates of what you expect on returns . Include keywords when using Google Search Ads . Create at least 1 mock Ad 6. Timeline Chart /10 . Provide a simple timeline, chart or calendar to show important dates, content and activities throughout yearly IMC Plan Choose a Company from the List below: Or pick any Canadian Company of your choosing