5. [25 marksSuppose you are asked to provide data mining consulting services to an Internet movie service provider (e.g. Netflix). After interviewing the shop's manager and database administrator, the following information has been currently kept by the company. Movie Information: including "Name", "Year", "Starring", "Directed By", "Genres", and "Language", e.g. Spider-Man 3 Spider-Man 3 (2007) Starring: Tobey Maguire, Kirsten Dunst, Topher Grace, Thomas Haden Church, James Franco Directed By: Sam Raimi Genres: Action, Adventure, Sci-Fi, Thriller Language: English Customer Information: including a customer database which records the typical demographic data (e.g., Name, Age, Address, Member Since, Type of Membership, etc.) and the associated movie rental transactional database as exemplified below Customer ID 00001 1 00001 00002 00002 00002 00003 00004 00004 00004 00004 00004 Movie Rental Database Transaction Date Movie Rent 02-01-2018 Spiderman 2, Spiderman 3 12-03-2018 King Kong 15-05-2018 Cinderella Man 12-01-2018 Poltergeist) 12-2-2018 Cinderella Man, Forrest Gump 20-2-2018 Spiderman 3 16-03-2019 A Beautiful Mind 07-03-2005 Poltergeist 17-03-2006 King Kong, Speed 18-03-2017 18-04-2017 Spiderman 3 18-06-2018 King Kong L I I Movie Rating Information: Customers have been periodically invited to rate the movie they have seen and the usual 5-star rating system has been used, i.e. ***** = Must See ***** = Will Enjoy ***** = It's OK *****= Fairly Bad *****= Awful Your responsibility now is to propose the use of data mining technologies (e.g. association rule mining, classification, clustering, etc.) to enhance the services of your client, i.e. the Internet movie service provider. One obvious service is to provide movie recommendation to their customers. Another can be formation of customer group for appropriate online movie discussion forums. It can be done based on what movies they like in common. Thus, other members of a customer's group are more likely than members of other groups to enjoy the same movies that he/she does. Based on data mining technology, the information given above, and your logical interpretation and extension of the given information, propose THREE new services to this Internet movie service provider. Elaborate your proposals by providing the following information: i) Name of the service ii) How your client will benefit from such service? iii) How you approach the problem and formulate it accordingly? You are expected to substantiate your problem formulation by a. Listing a few hypothetical database records prepared for mining; b. Suggesting an appropriate method or algorithm to carry out the mining task; and c. Outlining some hypothetical mining results and discussing how they can be used to enhance your client's services. Note that your proposed services are expected to fully utilize the available information, including movie information, customer information, and Movie Rating Information. When necessary, you are allowed to make use of information/data other than that given above but you have to state it clearly in your proposal. You are reminded that the algorithmic details are NOT required and only theoretically sound proposals are expected. You may adopt the two services mentioned above, i.e., movie recommendation and customer group formation, and other new services are particularly welcome. Concise (rather long) proposal with possibly graphical illustration is expected. 5. [25 marksSuppose you are asked to provide data mining consulting services to an Internet movie service provider (e.g. Netflix). After interviewing the shop's manager and database administrator, the following information has been currently kept by the company. Movie Information: including "Name", "Year", "Starring", "Directed By", "Genres", and "Language", e.g. Spider-Man 3 Spider-Man 3 (2007) Starring: Tobey Maguire, Kirsten Dunst, Topher Grace, Thomas Haden Church, James Franco Directed By: Sam Raimi Genres: Action, Adventure, Sci-Fi, Thriller Language: English Customer Information: including a customer database which records the typical demographic data (e.g., Name, Age, Address, Member Since, Type of Membership, etc.) and the associated movie rental transactional database as exemplified below Customer ID 00001 1 00001 00002 00002 00002 00003 00004 00004 00004 00004 00004 Movie Rental Database Transaction Date Movie Rent 02-01-2018 Spiderman 2, Spiderman 3 12-03-2018 King Kong 15-05-2018 Cinderella Man 12-01-2018 Poltergeist) 12-2-2018 Cinderella Man, Forrest Gump 20-2-2018 Spiderman 3 16-03-2019 A Beautiful Mind 07-03-2005 Poltergeist 17-03-2006 King Kong, Speed 18-03-2017 18-04-2017 Spiderman 3 18-06-2018 King Kong L I I Movie Rating Information: Customers have been periodically invited to rate the movie they have seen and the usual 5-star rating system has been used, i.e. ***** = Must See ***** = Will Enjoy ***** = It's OK *****= Fairly Bad *****= Awful Your responsibility now is to propose the use of data mining technologies (e.g. association rule mining, classification, clustering, etc.) to enhance the services of your client, i.e. the Internet movie service provider. One obvious service is to provide movie recommendation to their customers. Another can be formation of customer group for appropriate online movie discussion forums. It can be done based on what movies they like in common. Thus, other members of a customer's group are more likely than members of other groups to enjoy the same movies that he/she does. Based on data mining technology, the information given above, and your logical interpretation and extension of the given information, propose THREE new services to this Internet movie service provider. Elaborate your proposals by providing the following information: i) Name of the service ii) How your client will benefit from such service? iii) How you approach the problem and formulate it accordingly? You are expected to substantiate your problem formulation by a. Listing a few hypothetical database records prepared for mining; b. Suggesting an appropriate method or algorithm to carry out the mining task; and c. Outlining some hypothetical mining results and discussing how they can be used to enhance your client's services. Note that your proposed services are expected to fully utilize the available information, including movie information, customer information, and Movie Rating Information. When necessary, you are allowed to make use of information/data other than that given above but you have to state it clearly in your proposal. You are reminded that the algorithmic details are NOT required and only theoretically sound proposals are expected. You may adopt the two services mentioned above, i.e., movie recommendation and customer group formation, and other new services are particularly welcome. Concise (rather long) proposal with possibly graphical illustration is expected