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5. Analytics i Saved Help Save O $100 2. You are now ready to calculate the Customer Lifetime Value, which Lisa wants calculated as a

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5. Analytics i Saved Help Save O $100 2. You are now ready to calculate the Customer Lifetime Value, which Lisa wants calculated as a forecast of the net profit related to th whole purchase future associated with a customer. It equals the monthly sales to a certain customer, multiplied by the gross profit percentage, multiplied by the number of lifetime months a customer is expected to purchase from a certain store. Using company data you have determined that the gross profit percentage is 25 percent, or 0.25. The monthly sales to an average customer would be $150 for the first group and $210 for the second group. 02:28 A B C D 1 Monthly Sales to a Customer Gross Profit Percentage Number of Lifetime Months Customer Lifetime Value 2 Over a 240-month period, what is the Customer Lifetime Value for the first group? O $11,000 $9,000

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