5. Brand Funnels - Quiz.xlsx - Microsoft Excel X File Home Insert Page Layout Formulas Data Review View & Cut 11 - A Wrap Text General E AutoSum Calibri En Copy * Fill Paste BIU- - 3- F Merge & Center * $ % Conditional Format Cell Insert Delete Format Formatting * as Table . Styles . 2 Clear - Sort & Find & Format Painter Filter * Select Clipboard Font Alignment Number Styles Cells Editing ES A B C D F G H K L M N P Q R S T U V W X Y 2 AA W N Brand Funnel Brand National 1. Express the Brand Situation/ Issue? Product Desserts 2. Which actionable areas(s) would you Focus on ? 5 3. What option(s) would you recommned to fix it ? 100% 90% Demystify this Funnel 80% 70% 60% 50% 20% 30%% 20%% 1. 10% Aware Ever tned Re val occasional Regular User Most Often Used Advocates Use/Trial 2. KPI 60% 40% 35% 25% 20% 12% 1% Aware Ever tried Re trial Occasional Regular Most Often Advocate 3. 20 Use/Trial User Used Diff 20% 5% 10% 5% 8% 11% (Same Stuff) Awareness Familiar Considerationrchase Repeat Loyalty Advocacy Measurement Trial P-6m P-6m P-3m P-1m Brand Loyal NPS Frequent Usage 4 Main / 1 2 3 /4 5 2 Ready 1 70% + Type here to search 9 ed X 8:46 PM 10/18/20205. Brand Funnels - Quiz.xlsx - Microsoft Excel X File Home Insert Page Layout Formulas Data Review View & Cut General E AutoSum Calibri 11 - A Wrap Text En Copy * Fill Paste BIU - - 3- F Merge & Center * $ % $88 :08 Conditional Format Cell Insert Delete Format Formatting * as Table . Styles . 2 Clear - Sort & Find & Format Painter Filter * Select Clipboard Font Alignment Number Styles Cells Editing J4 A B C D G H K L M N P Q R S T U V W X Y 2 AA IN Brand Funnel 3 Brand National 1. Express the Brand Situation/ Issue? 2. Which actionable areas(s) would you Focus on ? Product SALT 3. What option(s) would you recommned to fix it ? 100% 90% Demystify this Funnel 80% 70% 60% 50% 40% 30% 1. 20 % 10% Aware Ever tned Re val Occasional Regular User Most Often Used Advocates Use/Trial 2. KPI 90% 85% 80% 78% 70% 69% 15% Aware Ever tried Re trial Occasional Regular Most Often Advocate 3. 20 Use/Trial User Used Diff 5% 5% 2% 8% 1% 54% (Same Stuff) Awareness Familiar Consideration Purchase Repeat Loyalty Advocacy Measurement Trial P-6m P-6m P-3m P-1m Brand Loyal NPS Frequent Usage 4 Main 1 2 3 4 5 Ready 1 70% + Type here to search 9 ed X 8:46 PM 10/18/20205. Brand Funnels - Quiz.xlsx - Microsoft Excel X File Home Insert Page Layout Formulas Data Review View & Cut Calibri 11 - A Wrap Text General E AutoSum En Copy * Fill Paste BIU- - 3- F Merge & Center * $ % Conditional Format Cell Insert Delete Format Sort & Find & Format Painter Formatting * as Table . Styles . 2 Clear - Filter * Select Clipboard Font Alignment Number Styles Cells Editing B11 A B C D F G H K L M N P Q R S T U V W X Y 2 AA IN Brand Funnel Brand National 1. Express the Brand Situation/ Issue? Product Jams & Marmalades 2. Which actionable areas(s) would you Focus on ? 3. What option(s) would you recommned to fix it ? 300% 90% Demystify this Funnel 70% 60% 30% 40% 30%% 1. 20% 10% Aware Ever ined Occasional Regular User Most Often Used Advocates Use/Trial 2. KPI 45% 35% 30% 27% 26% 25% 0% Aware Ever tried Re trial Occasional Regular Most Often Advocate 3. Use/Trial User Used Diff 10% 5% 3% 1% 1% 25% (Same Stuff] Awareness Familiar Consideration Purchase Repeat Loyalty Advocacy Measurement Trial P-6m P-6m P-3m P-1m Brand Loyal|NPS Frequent Usage 4 Main /1 /2 3 4 5 Ready 1 70% + Type here to search 9 ed X 8:46 PM 10/18/2020