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Panera's management team has developed several new sustainability initiatives including a new recycling program where Panera cups can be recycled in$-$store instead of throw away.and the composting of coffee grounds and other food waste. Panera's goal for the next six months is to increase foot traffic into stores by $20\%.$ The marketing team year help Pat the new sustainability initaitives may encourage customers to frequent Panera more often. How can understanding marketing and consumer trends over the past year help Panera communicate this effectively with consumers with the goal of increasing foot traffic into stores?

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