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5 Read the Yellow Social Media Report: Part Two - Business 2020 and discuss: a) The top 3 most social media platforms that Australian Small

5 Read the Yellow Social Media Report: Part Two - Business 2020 and discuss: a) The top 3 most social media platforms that Australian Small and Medium Businesses (SMB) use to advertise. Why do you think these channels are most commonly used? b) Find a successful campaign of your choice, explain how the brand has used paid social media advertising to achieve its campaign success (Please indicate the social media channel, explain why this social media platform has been chosen, its ad placements, explain how the ad placements work and the results - only one social media channel is required)

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6 : Find a brand of your choice that you believe it has successfully used social publishing, explain how the brand has effectively used social publishing in relation to the content value ladder and content for social publishing table (please list content types, what topics covered in the content, and cite the social media metrics of their content). You are only required to choose one social media channel (e.g. Facebook, Instagram, Tik Tok or Twitter)

7 : In relation to one brand of your choice, use the social media analytics tools (e.g. Fanpage Karma) to measure the brand's owned social media performance and compare it with its competitor. Using at least 6 indicators (please use statistics), explain them and discuss what the brand can do to enhance its social media performance.

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