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5. sume again that the company sold 45,000 units last year. The president does not want to change the selling price. Instead, he wants to
5. sume again that the company sold 45,000 units last year. The president does not want to change the selling price. Instead, he wants to increase the sales commission by $2.30 per unit. He thinks that this move, combined with some in would double annual unit sales. By how much could advertising be increased with profits remaining unchanged? Do not prepare an income state use the incremental analysis approach. The amount by which advertising can be increased is:
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