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5. What is the main problem with licensing for the owner of the brand? 6. What is the most common mode of entry for Fast

5. What is the main problem with licensing for the owner of the brand?

6. What is the most common mode of entry for Fast Food Restaurant and Hotel chains?

7. Why have alliances and joint ventures become popular in the recent years?

8. What purposes alliances serve?

9. When do acquisitions make sense?

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