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5). Which of the following is a characteristic of the peripheral route of processing according to the ELM? A) Deep cognitive processing. B) Evaluation based
5). Which of the following is a characteristic of the peripheral route of processing according to the ELM?
A) Deep cognitive processing.
B) Evaluation based on the strength of the argument.
C) Reliance on superficial cues or heuristics.
D) Long-lasting attitude change.
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