51566- 6:14 PM Done Posistioning.pptx . Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer's mind. .This is achieved through the four Ps: promotion, price, place, and product. .The more detailed your positioning strategy is at defining the Ps, the more effective the strategy will be. Before you do market positioning you need to ask: Who is your target customer? What's the biggest benefit your product provides? Can you prove that benefit? PROUDCT PRICE PREMIUM PREMIUM BASIC POSITIONING LOW PRICE DURABLE IMPLEMENTING VALUE CHOSEN IMAGE AND APPEAL TO CHOSEN SEGMENT PROMOTION DISTRIBUTION PRESTIGE INTENSIVE FUN SELECTIVE POWERFUL EXCLUSIVEy-axis PROUDCT PRICE 3- II PREMIUM PREMIUM 2- BASIC POSITIONING LOW PRICE 1- DURABLE IMPLEMENTING VALUE CHOSEN IMAGE AND APPEAL TO CHOSEN -6 -5 -4 -3 -2 -1 0 2 3 4 SEGMENT DISTRIBUTION X-axis PROMOTION PRESTIGE INTENSIVE III -2- IV FUN SELECTIVE -3- POWERFUL EXCLUSIVE -4