Question
5.8 In what ways do the following products pursue a strategy of differentiation? (a) Louis Vuitton bags (b) Samsung smartphones (c) BBC television series (d)
5.8 In what ways do the following products pursue a strategy of differentiation?
(a) Louis Vuitton bags (b) Samsung smartphones (c) BBC television series (d) Marlboro cigarettes (e)Tencent'sservices (f) Apple iPods
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
1st Edition
0078094054, 978-0078094057
