BE COMPREHESIVE AND ANSWER ALL QUESTIONS.USE ILLUSTRATIONS WHERE NECESSARY.

QUESTION 1

A)With reference to question 14, describe Porter's four generic business strategies.

B)segments. 2-5 of question 14. Where do (I) marketing synergies and (II) R&D-manufacturing synergies appear when using the synergy analysis framework?

Reference text from question 14,principles of marketing 12th edition

QUESTION 2

U.S. consumers spend about $2.5 trillion for goods and services in 2017, which will represent 16.4 percent of the United States' total buying power. Each group exhibits sophisticated social and cultural behaviors that affect buying patterns, which provides the basis for multicultural marketing programs described in Chapter 3.

In Hispanic Buying Patterns, Hispanics represent the largest racial/ethnic subculture in the United States in terms of population and spending power.

About 50 percent of Hispanics in the United States are immigrants, and the majority are under the age of 29. One-third of Hispanics are younger than 18. Research on Hispanic buying practices has uncovered several consistent patterns, discuss