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5-a. Refer to the original data. Assume that the company sold 28,000 units last year. The sales manager is convinced that a 19% reduction in
5-a. Refer to the original data. Assume that the company sold 28,000 units last year. The sales manager is convinced that a 19% reduction in the selling price, combined with a $63,000 increase in advertising expenditures, would cause annual sales in units to increase by 25%. Prepare two contribution format income statements, one showing the results of last year's operations and one showing what the results of operations would be if these changes were made. (Round "Per Unit" answers to 2 decimal places.) KLEIN COMPANY Contribution Margin Income Statement Last Year 28,000 units Total Per Unit $ 980,000 $ 35.00 196,000 7.00 784,000 28.00 89,000 $ 695,000 Proposed 35,000 units Total Per Unit 992,250 $ 28.35 245,000 7.00 747,250 21.35 $ Sales Variable expenses Contribution margin Fixed expenses Net operating income $ 747,250 5-b. Would you recommend that the company do as the sales manager suggests? Yes 5-b. Would you recommend that the company do as the sales manager suggests? Yes 6. Refer to the original data. Assume again that the company sold 28,000 units last year. The president feels that it would be unwise to change the selling price. Instead, he wants to increase the sales commission by $6 per unit. He thinks that this move, combined with some increase in advertising, would increase annual unit sales by 50%. By how much could advertising be increased with profits remaining unchanged? Do not prepare an income statement; use the incremental analysis approach. The amount by which advertising can be increased is $ 87,500
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