$62.$ You$$ve made seven calls on a particular prospect. Every time you ask for commitment it seems you are hearing a new objection or stall. You think you have handled each very well, but there is always another one that surfaces. What do you think is most likely the problem?

The prospect is not sold on your product.

You haven$$t hit enough $$hot buttons$$ yet.

The customer doesn$$t have the authority to buy.

They are sold on someone else.