6. Analyze your favorite team logo. Does it trigger positive memories/ perceptions in consumers? If not, should it be changed? Will rebranding (change name and logo) create positive brand images? Why or why not? Be specific with your answers (4 pts). 7. A concept as well as an example of brand extension were introduced in this chapter. Show one example of brand extension in sport, and then show your evaluation whether it is a good or bad brand extension strategy, in your opinion. If you can't think of one, I want you to create one brand extension example for your favorite sport team (5 pts)