6. Marketing Strategy - the most important section in which as entrepreneur, these are the marketing effort that you will implement in order to achieve the market share and objectives of your business. It is divided into five distinct areas: . Product Strategy - this section will present the strategy that you are going to do in all your products and services. What are the emphasis that you will do specifically to your core product. . Pricing Strategy - this will cover the pricing strategy that you will apply to your products and services. Please refer to tourism marketing lesson about the different pricing approaches and pricing strategies. . Distribution Strategy - this portion will cover the type of distribution channel you will use in order to deliver the products and services. Please refer to Tourism Marketing lesson about the different procedures. . Promotional Strategy - This is divided into 4 areas such as Sales Promotion, Personal Selling, Advertisement, Public Relations . Sales Promotion - please detail here the sales promotion strategies you will implement. Please refer to the lesson about the different sales promotion strategies. Personal Selling - please show here the spiel, SLOGAN, and any other personal selling conversation you implement. Please refer to lesson for the personal selling strategy. . Advertisement - please show here the commercial that you made and any other advertisement medium you made such as Poster/Brochure/Social Media/Website or any other types of Advertisement. Please refer to the lesson for the types. . Digital Marketing Strategy - this is a new approach in the feasibility given the high rise of online and digital media approaches to promote the business