6._________________ refers to the incentives designed to stimulate the purchase of aproduct in the short term.

A.Public relations

B.Sales promotion

C.Personal selling

D.Packaging

E.None of the above

_______7.Which of the following is themostimportant element when considering thedistribution strategy for services (not tangible products)?

A.Reaction time by the channel member

B.Order cycle time

C.Dependability

D.Communication between channel members

E.None of the above

8.A _____________________ strategy involves improving the ability to win newcustomers who might otherwise be attracted to the competitions' offerings.

A.Confrontation

B.Flanker

C.Position Defense

D.Market expansion

E.None of the above

9.In order to develop an integrated marketing communications plan, which of thefollowing isnotnecessary?

A.Define target market

B.Establish goals and objectives

C.Establish an operating budget

D.Evaluate results

E.None of the above

10.When elements should be considered when developing marketing strategies?

A.Identifying possible risks in a plan

B.Determining the chances of risks happening

C.Weighting (or ranking) the possible risks

D.Identifying what information or measure need to be monitored

E.All of the above