6. Regarding experimental research, (15 points) (1) In your own words, please define, compare, and contrast lab and field experiments. Be sure to explain the key advantages and disadvantages of field experiments versus lab experiments. (2) Please develop a brief plan for a lab experiment for your client (e.g., your assigned venture for this class). Be sure to identify an independent variable (X) you could manipulate in an experiment, describe in detail how you plan to manipulate it, and identify what dependent variable (Y) you will measure to determine the effectiveness of your manipulation. 7. Evaluate the following questions and suggest improvements. (18 points) 1. What media do you rely on most? 2. Do you watch TV regularly? 3. Are you satisfied with the cost and convenience of this service? 4. For whom did you vote in the last election? 5. Please check the following activities in which you participate as a private citizen interested in politics. Read books and articles on the subject Belong to political party Attend political rallies 6. Is the current level of government regulation on environmental protection adequate or inadequate? Adequate Inadequate 8. Suppose you are talking to your friend about the use of observation in marketing research. Briefly explain to her (1) when observation will be useful and (2) a limitation of observational research. (10 points)