6.

The co-founders of a startup are evaluating two alternative lean canvasses under consideration for the launch of their business model. Alternative A is focused on a market segment that represents a potential to acquire 15,000 customers. Alternative B is focused on a much larger market segment that represents a potential to acquire 75,000 customers. They expect that the revenue from Alternative A customers will be $75 per month over an expected customer lifetime of 18 months. They expect that the revenue from Alternative B customers will be $10 per month over an expected customer lifetime of 24 months. Based on this information alone, which is the preferred alternative target market segment to launch the business model? Alternative A Alternative B