6.6 Using the Rogers diffusion of Innovations theory, assess the market success of ANY ONE of the following products:

1. Plant-based meats (see for example Impossible Burger or Beyond Meat)
2. 3-D printers
3. Fitness trackers (see for example Fitbit, Apple iWatch)

Characteristics of Innovation . Roger's Diffusion of Innovations Model Relative Advantage - over existing technologies - can be perceived, may be measured in economic terms, social prestige, convenience and satisfaction. - Compatibility with existing values, past experiences, needs of potential adopters (and their social system) Complexity - degree to which an innovation is perceived as difficult to understand and use. Trialability - degree to which an innovation may be experimented with on a limited basis. A trialable innovation represented less uncertainty to a potential adopter. Observability degree to which the results of an innovation are visible to others