7. 13. What are the pros and cons of management using the experience curve to determine strategy? (10 points) 8. How can value chain analysis help identify a company's strengths and weaknesses? (12 points) 9. To gain competitive advantage, should a company invest in its core competencies (strengths) to make them distinctive competencies or should it invest in improving its weaknesses so that they are no longer a liability? (15 points)