Question
7) Consider the following 2 segmentation outputs based on age. Segmentation ONE consists of 2 clusters/segments/groups.The average ages in the two groups are 45 and
7) Consider the following 2 segmentation outputs based on age.
Segmentation ONE consists of 2 clusters/segments/groups.The average ages in the two groups are 45 and 65, and the standard deviation between the two segments is 4.5
Segmentation TWO also consists of 2 clusters.The average ages in the two groups here are 15 and 25, and the standard deviation between the two segments is 2.1.
Please comment on each of the above two segmentations. Which one achieves better separation/distinctiveness? And Why? Briefly explain your answer.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
