7 Made-in-Malaysia artisan chocolate brands to check out for your next indulgence Text: Ronn Tan 20/08/21 15:46 Put your hands up if you're a lover of all things chocolate! Did you know that Malaysia has a plethora of chocolate makers that specialise in quality and unique cacao creations? In fact, many of them utilise cacao beans grown right here in the country. Homegrown artisan chocolate makers join the list of many made-in-Malaysia brands that we are (and should be) proud offrom kombucha to scented candles to skincare masks. After all, why not support local industries?

2. Love18

Since opening in 2012, the Malaysian chocolate maker has cemented a reputation as one of the more prominent homegrown brands around with outlets throughout Malaysia. Love18's First Love collection comprises of ganache made using Belgian and French premium chocolate and quality ingredients.

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Tasks

As a marketing consultant, you are engaged by one of the above chocolate company to expand their business overseas. Choose a possible market that you might wish to expand the chocolate business to, based on your business acumen.

Your report should examine the following factors; but may not be limited to, depending on the nature of the business: - (assignment must not exceed 2,500 wo rds) 1. Recommend the appropriate market entry strategy (s) to penetrate the country of your choice. 2. Recommend marketing mix (4Ps) strategies for bird nest to the country of your choice. a. Product strategy b. Pricing strategy c. Promotion strategy d. Distribution strategy (Place) strategy e. Issues of standardization vs adaptation