7:02 C Search File Details PSYC-321-901 - SOCIAL PSYCHOLOGY - Spring 2024 I. What are attitudes? A. One definition: "a learned evaluative response, directed at specific objects, which is relatively enduring and influences and motivates our behavior toward these objects" B. Three components in the Tripartite Model: cognitive, emotional, behavioral II. How are Attitudes Formed? Read details in textbook III. The Attitude-Behavior Link A. The LaPiere study (1934) B. Factors influencing attitude-behavior consistency 1. Strength of attitude 2. Extremity of attitudes. 3. Accessibility of attitudes. C. Reasoned Action Model/Theory of Planned Behavior (Fishbein & Ajzen) 1. Behavior influenced primarily by behavioral intentions 2. Behavioral intentions are influenced by... a. Your specific attitude b. Subjective social norms (what others think your attitude should be) c. Perceived behavioral control: sometimes our intentions just aren't adequate Balance Theory (Heider) Cognitive Dissonance (Festinger) IV. Cognitive Consistency A. B. 1. 2. Conditions for Dissonance to occur Three ways to reduce Dissonance 3. Post-decisional Dissonance (Spreading of Alternatives) (a) (b) Knox & Inkster "horse betting" study Festinger, Riecken, & Schachter "when a prophecy fails" 4. Insufficient Justification Festinger & Carlsmith's "peg-turning" study 5. Justification of Effort Aronson & Mills "psychology of sex" study 6. How culturally universal is dissonance? V. The Fine Art of Persuasion: The Elaboration Likelihood Model A. Central (or Systematic) Processing R Perinheral (or Heuristic) Processing Previous Next CO 6 112 Dashboard Calendar To Do Notifications Inbox 7:02 C Search File Details PSYC-321-901 - SOCIAL PSYCHOLOGY - Spring 2024 A. Reactance theory: We jealously guard our freedomespecially against unjustified reduction 1. Thus, we find prohibited behaviors or attitudes more attractive 2. We also react against more overt attempts to change our attitudes B. Selective Avoidance and Forewarning (see text) Attitude Thought or Discussion Questions Izzie and Jack are asked to eat grasshoppers. The person who asks Izzie to do it is a really nice guy. The one who asks Jack to eat them is a really nasty guy. Both agree to eat them. Who is more likely to say he liked the grasshoppers? You observe Fred planning to buy a car. He has narrowed the choice to 2: A and B. He likes them both a lot. On a scale from 1 to 10, he's about a 7 on both. After much deliberation, he decides to buy A, and he takes it home. If you gave the 1-10 scale again one week later, asking him to rate the 2 cars, how do you think he will rate them? Why? Mary and Jane are individually asked what they think about animals being spayed. Both say it is a silly issue; they'd rate it at a 4 (kind of uninteresting) on a 1 to 10 (very interesting) scale. Mary is them offered $2 to hand out leaflets about animal spaying laws on a bitterly cold and snowy day; it will take at least a couple of hours. Jane is offered $40 to do the same thing on a similar day. Both agree to do it. Afterwards, both are asked again to rate the issue. How do you think the two might rate the issue after doing this? Why? Karen and Lisa are asked to insult another person as part of an experiment, and both do it. Karen is allowed to tell the other person that she was doing it as part of the experiment. Lisa is not permitted to speak with the other person, and knows that the experimenter won't explain what happened. Which is more likely to say the person wasn't very nice anyway? Is there anything in common with these examples? Can you come up with one comprehensive theory to explain the results that you think will come about from the above examples? This thought exercise will greatly help you understand one of the most important theories in the course-do the thought work! Previous Next CO 6 112 Dashboard Calendar To Do Notifications Inbox