71

What are some of the advantages of using video in your socials? (Choose Two Answers)

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Video content is easier to produce than any other type

Platforms favour video content over any other type

Its easier to share video content across platforms

Audiences engage with video content more than any other type

72

What are 2 best practices for creating videos on social?

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Making sure your videos aligns with your larger brand objectives

Making sure your video highlights a product update or sale

Creating videos that add value to your audience

Creating videos that follows the latest TikTok trends

73

What is something you should consider before cross-posting a video on your socials?

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That it was filmed with a camera and not your phone

That its following the latest trends

That it isnt similar to your competitors

That its formatted correctly for each platform

74

A content calendar gives you a map of all your future content across all of your social accounts. What are the three main components of an effective content calendar?

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A monthly calendar

A team vacation calendar

A weekly Calendar

An Evergreen library

75

What are two things you might consider doing with your content calendar when you have learned about a serious global event?

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Continue with your original posting schedule, but mention the event in your copy

Delete older posts that may be insensitive to this situation

Comb through your content library to make sure your future posts are not insensitive to the situation

Pause your publishing schedule until you can regroup with your team to plan on how to proceed