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The promotional mix is the comblnation of one or more communication tools in order to inform, persuade andior remind consumers When Hershey kisses run the some holiday ad each year illustroting the holidery color wroppers, they ate working to consumers. Multiple Choice Infocm prospective buyers about the benefss Persusde them to try products Remind them of the benefis they erjoyed Ilistate they are a low cast teat All of these eptions