7:36 63 121 461 55 38 2 Question 1 of 16 1 Point When most people think of marketing, they think first of the common form of paid, nonpersonal, presentation or promotion of ideas, goods, or services by an identified sponsor that is called Select the correct response: O sales promotion advertising O direct marketing O personal selling none of the above Continue > Status Il Pause Cannal E O7:36 63 121 461 55 38 2 Question 2 of 16 1 Point includes point-of-purchase displays, premiums, discounts, coupons, specialty advertising, and demonstration. Select the correct response: Sales promotion O Direct marketing O Affordable method Public relations Advertising Status I Pause X Cancel Pop up instructions = OQuestion 3 of 16 1Point As mass markets have , marketers are shifting away from . Se/ect the correct response." grown; promotion fragmented; mass marketing declined; fragmentation fragmented; promotion none of the above Status III Pause 6 Cancel 0 Pop up instructions Question 4 of 16 1 Point When companies fail to their various communications channels; consumers may become confused. Se/ect the correct response: advertise integrate hodgepodge label utilize Status III Pause 6 Cancel 0 Pop up instructions 7:37 0 63 121 461 55 38 2 Tour Question 5 of 16 1 Point Today, marketers are moving toward viewing communications as managing the over time. Select the correct response: advertising agent buzz marketer promotions agent customer relationship cycle counter Status Il Pause X Cancel Pop up instructions OQuestion 6 of 16 1 Point Integrated marketing communications produces better communications and greater impact. Se/ect the correct response: consistency; sales sales; consistency marketing; sales variety; production quality; customer Status III Pause Q Cancel 0 Pop up instructions Question 7 of 16 1 Point For a message to be effective, the sender's process must mesh with the receiver's process. Se/ect the correct response: encoding; decoding media selection; feedback decoding; encoding product selection; buying none of the above Status III Pause Q Cancel 0 Pop up instructions Question 8 of 16 1Point becomes more important as competition increases. The company's objective is to build selective demand. Se/ect the correct response: Persuasive advertising Informative advertising POP promotion advertising Patronage advertising Reminder-oriented advertising Status III Pause 6 Cancel 0 Pop up instructions 7:37 0 63 121 461 55 38 2 Topic 9 - Check Your Progress Question 9 of 16 1 Point Low market share brands usually need as a percentage of sales. Select the correct response: O to at least match competitors advertising spending comparative advertising less advertising spending more advertising spending O none of the above Status 1 Pause X Cancel i Pop up instructions O7:37 0 63 121 4911 55 38 2 Topic 9 - Check Your Progress Question 10 of 16 1 Point Developing an effective message strategy begins with identifying that can be used as advertising appeals. Select the correct response: O sales promotions premium promotions advertising specialties O customer benefits O emotions Status 1 Pause X Cancel i Pop up instructions O7:37 0 63 121 4911 55 38 2 Topic 9 - Check Your Progress Question 11 of 16 1 Point Before the ad is placed, the advertiser can show it to consumers to determine all of the following communications effects EXCEPT Select the correct response: O to ask how they like it sales effects O measure recall O measure attitude change none of the above Status 1 Pause OQuestion 13 of 16 1Point Of all the tools commonly used; which one of the following is the best for management to use in evaluating salespeople? 89/90? the correct response: call reports sales reports expense reports sales quota reports customer feedback reports Po u instructions 7:37 0 63 121 4911 55 38 2 Topic 9 - Check Your Progress Question 14 of 16 1 Point The prospecting step in the selling process includes and qualifying the prospects. Without both of them much time and effort will be wasted. Select the correct response: O calling O identifying preselling making an appointment with approaching Status I Pause X Cancel Pop up instructions O7:37 0 63 121 461 55 38 2 Topic 9 - Check Your Progress Question 16 of 16 1 Point The growing use of sales promotion has resulted in Select the correct response: loss of new product trials promotion clutter lower profits all of the above O none of the above Status I Pause X Cancel Pop up instructions O