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8. What are Cross-sectional and Longitudinal business research study designs? Explain and compare. (6 marks) 7. What are the four primary scales of measurement? Briefly

8. What are Cross-sectional and Longitudinal business research study designs? Explain and compare. (6 marks)

7. What are the four primary scales of measurement? Briefly describe the basic characteristics of each and compare them with examples. (6 marks)

8. List down the six stages of Business Research Process. Detail the Stage 1 and Stage 2 of the Business Research process in one paragraph each. (8 marks)

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