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8 . What is competitive advantage? Discuss its building blocks. How long a competitive advantage will last? What are the factors affecting the durability of

8. What is competitive advantage? Discuss its building blocks. How long a competitive advantage will last? What are the factors affecting the durability of competitive advantage?
9. How would you design an evaluation and control process in a large established corporation?
10. When is a company likely to choose Related diversification and Unrelated diversification? Explain.
11. What are the important perspectives of Balanced score card? Why it is needed? Explain with suitable examples.

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