8. Which of the following is not a generic by which firms can gain competitive advantage 1. A cost leadership strategy 2. A non-diversifiable strategy 3. A broad market differentiation 4. Focus cost 9. in which stage of the industry cycle is it most difficult for the analysist to assess industry prospects and identify the leading companies? 1. Pioneer development 2. Rapid acceleration growth 3. Mature growth 4. Deceleration growth