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8-5 What are the pros and cons of benchmarking based on financial performance? 8-6 Select an industry and list three or four key success factors
8-5 What are the pros and cons of benchmarking based on financial performance?
8-6 Select an industry and list three or four key success factors (e.g., advertising, distribution, engineering, sales) for that industry. Which
firm(s), in your opinion, would be appropriate to benchmark?
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