Question
9. As an intern for Michelin tires,Ihave been asked to develop an IMC budget. The objective of the IMC strategy is to raise Michelin's market
9.
As an intern for Michelin tires,Ihave been asked to develop an IMC
budget. The objective of the IMC strategy is to raise Michelin's market
share by 5% in the United States in the next 18 months. My manager
explains, "It's real simple; just increase the budget 5% over last year's."
How am I supposed to evaluatemy manager's strategy.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
