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Imagine doing a marketing analysis paper on Starbucks, and how they manage to grow/expand their customer base in spite of competitors. What would you find
Imagine doing a marketing analysis paper on Starbucks, and how they manage to grow/expand their customer base in spite of competitors.
What would you find to be the most difficult part of preparing the executive summary and why?
While researching a large company such as Starbucks, which could be a lot of data, how would you process that and manage the analysis you have received throughout your research?
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