9. Case study: Explain the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a mobile phone (or any other item of your choice). First, shop for the mobile phone in a traditional manner. Describe how would you do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you will visit, how long it would take, prices, etc) Next shop, for the item on the web or via a mobile app. Which would you prefer and why? Compare and Contrast your experiences