9: Spotify in 2020 - Can the company remain competitive 1. According to the active users in the year of 2020, Europe has the highest percentage of active users. By using PESTEL analysis, evaluate the reason why Spotify was able to gain the market share. 2. Identify the resource and capability that Spotify has/have which enables the company to stay competitive in the industry. Include relevant examples to justify the points. 3. Based on the competitor's list in the articles, evaluate Spotify's competitive forces in the rapid global market for streaming music platforms. Use Porter's five forces analysis to support your answers. 4. What strategic recommendations would you make to Spotify CEO Daniel Ek? At a minimum, your recommendation should cover TWO top priority issues identified