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9/11/2014 Google Is Testing Delivery Drone System - WSJ WSJ LIVE MARKETWATCH BARRON'S MEMBERSHIP r TOP STORIES IN TECH DJX MORE News, Quotes, Companies, Videos

9/11/2014 Google Is Testing Delivery Drone System - WSJ WSJ LIVE MARKETWATCH BARRON'S MEMBERSHIP r TOP STORIES IN TECH DJX MORE News, Quotes, Companies, Videos TECH Hussam's Journal c 1 of 12 2 of 12 What Top Watchmakers Think of Apple Wat... SEARCH Live Help Menu WSJ Minecraft Fans Fear Microsoft 3 of 12 Will Stores Warm to Apple Pay? 4 of 12 Google's Deal for Polar Shows it Has No... TECHNOLOGY Google Is Testing Delivery Drone System Amazon.com, Domino's Pizza Have Also Tested Delivery Drones Email Print 102 Comments By ALISTAIR BARR and GREG BENSINGER CONNECT Updated Aug. 29, 2014 4:04 a.m. ET Google's advanced-research lab said it is developing a system of drones to deliver goods with its Project Wing prototype. Photo: Google The latest endeavor to emerge from Google Inc. GOOGL -1.15% 's advanced-research lab is flying into a field buzzing with competitors. Google X said Thursday it is developing a system of drones to deliver goods. Rival Amazon.com Inc. AMZN -1.10% is also testing delivery drones, and Domino's Pizza Inc. DPZ +0.03% tested delivering pies via drone in 2013. Google said a 5-foot-wide single-wing prototype from its Project Wing carried supplies including candy bars, dog treats, cattle vaccines, water and radios to two farmers in Queensland, Australia, earlier this month. Is the U.S.'s regulatory framework in position to welcome a new delivery drone being tested by Google? Brendan Schulman from law firm Kramer Levin joins MoneyBeat. Photo: Getty Images. WSJD is the Journal's home for tech news, analysis and product reviews. Apple Sends Invites to a Sept. 9 Event Samsung, LG to Compete Head On in Berlin With New Smartwatches You Can't Eat These Chips, but Some Find Silicon Addictive FBI Probes Hacking Claim at J.P. Morgan, Other Banks Google's drones are 2 feet high and have four propellers that move into different positions for different stages of flight. Packages fit into a gap in the middle of the wing. Google said it began test flights last year. The rush to the skies comes despite the fact that commercial drone use is mostly banned in the U.S. The Federal Aviation Administration is considering regulations Popular Now What's This? ARTICLES 1 Opinion: The Humbling of a President 2 Ceremony Marks 13th Anniversary of Sept. 11 Attacks 3 Princeton Maintains No. 1 Spot in College Rankings http://online.wsj.com/articles/google-reveals-delivery-drone-project-1409274480?mod=djem_jiewr_MG_domainid 1/5 9/11/2014 Google Is Testing Delivery Drone System - WSJ to change that and in June approved the first commercial drone flight over land Five Things To Read Today for energy giant BP BP.LN +0.13% PLC in Alaska. But the regulator is moving carefully because the technology is potentially dangerous and raises privacy concerns. More From WSJ Google began working on drones in 2011 and said it expected it would "take years to develop a service with multiple vehicles flying multiple deliveries per day." Google aims to have the drones flying programmed routes at altitudes of 130 feet to 200 feet with the push of a button. Precise navigation will be needed to pick the most efficient routes while controlling noise, respecting the privacy and safety of people on the ground and delivering items to an area the size of a doorstep, Google said. Enlarge Image Google says these planes will have more in common with the Google self-driving car than the remotecontrolled airplanes people fly in parks on weekends. Google A YouTube video released by Google shows Australian farmers ordering dog food. The drone takes off vertically, with its single wing pointing to the sky. Once in the air, the wing turns into a horizontal position and the vehicle flies fast, more like an airplane than a hovering, helicopter-like drone. Google X works on long-term, risky projects with big potential payoffs, which Chief Executive Larry Page calls moonshots. The company hopes its drones will create new economic growth opportunities by moving goods around more efficiently. Google hired Nick Roy, an associate professor of aeronautics and astronautics at the Massachusetts Institute of Technology, in July 2012 to head the project. Mr. Roy returned to MIT this month and Dave Vos, a veteran in automated aviation systems, joined Project Wing to work on turning the prototype into a commercial product, Google said. WSJ Radio Listen to the latest technology news from The Wall Street Journal Radio Network. 00:00 | 03:36 Amazon said late last year it was testing delivering packages using drones. Earlier this year the e-commerce giant asked the FAA to test the vehicles in open U.S. airspace. Amazon's initial prototypes looked like a typical drone, with small rotor blades arranged in a square. 4 The Best Language for Math 5 Obama Lays Out Plan to Fight Islamic State Militants VIDEO 1 Inside a Russian Billionaire's $300 Million Yacht 2 InsideGermany's FanciestCarWash 3 The Islamic State: How Its Leadership Is Organized 4 Stunning Timelapse of the Earth From Space 5 Obama: 'We Will Degrade and Ultimately Destroy ISIL' The company hopes the helicopter-like vehicles will be able to drop-off items generally weighing less than 5 pounds within a 10-mile radius of its warehouses in about 30 minutes. Amazon has acknowledged that regulatory approval could take several years. Along with Google and drone makers DJI Innovations, Parrot SA and 3D Robotics, it retained Akin Gump Strauss Hauer & Feld LLP to help lobby the government on civilian use of drones. "I don't know that Google is much better positioned than Amazon or anyone else in terms of technology, but the company has a track record of being influential in terms of policy," said Ryan Calo, a law professor at the University of Washington who studies robotics and privacy. Earlier this year, the FAA said it didn't contemplate autonomous drone delivery, effectively grounding Google's and Amazon's ambitions for now, Mr. Calo noted. However, he said having both Google and Amazon working to change the FAA's view increased their chances of success. Commercial drone use by these companies faces legal and practical headwinds. Legal experts have questioned the legality of operating drones within homeowners' airspace http://online.wsj.com/articles/google-reveals-delivery-drone-project-1409274480?mod=djem_jiewr_MG_domainid 2/5 9/11/2014 Google Is Testing Delivery Drone System - WSJ and raised insurance issues. Write to Alistair Barr at alistair.barr@wsj.com and Greg Bensinger at greg.bensinger@wsj.com Email Print 102 Comments Order Reprints WSJ In-Depth Foreign Policy Is Election Wildcard Fashion Gets Emotional Agents Raid L.A. Garment Businesses Minecraft Fans Fear Microsoft NCAA Lifts Penn State's Postseason Ban Marathon, Meh, Try Running a Mile SPONSORED RESULTS High-Yield CD Rates Top Stocks To Invest Best Dividend Paying Stocks 2014 Luxury Cars Dividend Stocks To Buy Best Stocks To Buy 2014 Luxury Sedans High Yield Bond Funds Top Stocks To Buy Now Top Income Funds Join the Discussion SET YOUR PROFILE TO PUBLIC TO COMMENT There are 102 comments. 12 people watching. 999 POST COMMENT All comments will display your real name. Read our commenting rules. Newest James Doppelheuer Don't worry, that drone peeking in your window is just delivering the pizza next door... 13 days ago John Salicco @James Doppelheuer Actually it's your neighbor's teenage son with one of http://online.wsj.com/articles/google-reveals-delivery-drone-project-1409274480?mod=djem_jiewr_MG_domainid 3/5 9/11/2014 Google Is Testing Delivery Drone System - WSJ these: http://www.dji.com/product/phantom-2-vision (Thank you Craig Shields for the link.) You can get a base model for under $500. 13 days ago Anthony Pohle @James Doppelheuer Well said! Very well said. 12 days ago Donald Berrian I guess Google needed something like Google Glass: lots of publicity, but certain to be shot down by the public, in this case literally! 13 days ago DAVID PASS Outside of a zombie apocalypse, at what point do I need to order some merchandise that can't wait even a single day, but at the same time does not prompt me to go get it myself? Now, you want to replace the odd fellow that delivers the Chinese take-out, that might sell. I'm not tipping a drone. 13 days ago John Salicco @DAVID PASS There is no point for you, apparently, but why do wish to deny the option from others who may see the point? No one's going to force you to take delivery by drone. Honestly, some of these objections are pretty thin. 13 days ago SHOW MORE COMMENTS Wall Street Journal Facebook Twitter LinkedInFourSquare Google+ YouTube odcasts SS Feed P R AppStore Back to Top Customer Service Policy Ads Tools & Features More Customer Center Privacy Policy Advertise Apps Reprints New! Live Help Cookie Policy Place a Classified Ad Emails & Alerts Content Partnerships Contact Us Data Policy Sell Your Home Graphics & Photos Conferences WSJ Weekend Copyright Policy Sell Your Business Columns SafeHouse Contact Directory Subscriber Agreement & Terms of Use Commercial Real Estate Ads Topics Mobile Site Recruitment & Career Ads Guides Price & Volume Franchising Portfolio Keyword & Symbol Advertise Locally Old Portfolio News Archive Corrections Your Ad Choices http://online.wsj.com/articles/google-reveals-delivery-drone-project-1409274480?mod=djem_jiewr_MG_domainid 4/5 9/11/2014 Jobs at WSJ Google Is Testing Delivery Drone System - WSJ Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved. http://online.wsj.com/articles/google-reveals-delivery-drone-project-1409274480?mod=djem_jiewr_MG_domainid 5/5

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