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'I believe in innovation, and that the way you get innovation is you fund research, and you learn the basic facts', by Bill Gates, Co-founder

'I believe in innovation, and that the way you get innovation is you fund research, and you learn the basic facts', by Bill Gates, Co-founder of Microsoft and Bill & Melinda Gates Foundation (2011).

Appraise the initial THREE (3) marketing research process steps. (15 marks)

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